What it means
استوری برجسته (estori-ye barjaste) is the standard Persian phrase for an Instagram story highlight, the circular album you see pinned at the top of a profile below the bio. The first word, استوری (estori), is borrowed directly from English “story” as used on Instagram and WhatsApp. The second word, برجسته (barjaste), is a native Persian adjective meaning “prominent,” “raised,” or “outstanding,” the same word used in literary contexts for a distinguished scholar or a relief carving. Together they form a natural colloquial noun phrase. The Persian compound captures the idea perfectly: a story that has been lifted out and made to stand above the rest. A close synonym you may hear is هایلایت (hâylâyt), a direct borrowing of the English word “highlight.”
How to use it
- استوریهای برجستهام رو ببین. (estori-hâye barjaste-am ro bebin.) “Check out my story highlights.”
- یه استوری برجسته جدید گذاشتم. (ye estori-ye barjaste-ye jadid gozâshtam.) “I added a new story highlight.”
- اسم استوری برجسته رو چی بذارم؟ (esm-e estori-ye barjaste ro chi bezâram?) “What should I name the story highlight?”
- استوری برجستههام رو پاک کردم. (estori barjaste-hâm ro pâk kardam.) “I deleted my story highlights.”
Cultural note
Instagram story highlights became a key part of personal branding in Iran just as in other countries, even as the platform faced periodic restrictions. Iranian influencers, small businesses, and everyday users organize highlights into categories such as travel, food, and daily life, using Persian labels. The term استوری برجسته is the phrasing Instagram itself uses in its Persian-language interface, which helped cement it as the standard over the shorter borrowing هایلایت.