Glossary

hashtag-zadan is to add a hashtag to a post, distinct from hashtag-shenas, the Iranian Gen Z slang for someone who is an expert at trending hashtags.

tag-zadan is to tag someone in a photo or post, paired with zadan because adding a tag is a single quick gesture, like striking a label onto something.

set-kardan carries two meanings in Iranian Persian, to configure settings on a device and to match clothes or colors so they look coordinated.

story-kardan means to put up an Instagram story, the 24-hour ephemeral post that runs more of Iranian social life than any other medium today.

screenshot-zadan is the Iranian verb for taking a screenshot, built on zadan because the action is a single instant button-press, like ringing a bell.

save-kardan covers saving a file, bookmarking an Instagram post, and storing a contact, an English loan with broader range than any pure Persian equivalent.

like-zadan is how Iranians say to like a post, built on zadan, the verb of striking, hitting, and short purposeful gestures.

share-kardan covers both forwarding a link online and sharing an opinion in conversation, an English loan that pushed the older Persian options to the margins.

post-kardan is the standard verb for posting on Instagram or Telegram in Iran, an English root plus Persian kardan, used daily by every smartphone user.