اینجوری

What it means

اینجوری (injuri) means “like this,” “this way,” or “in this manner.” It is a colloquial compound: اینـ (in, this) plus جوری (juri, a kind or manner, itself from جور meaning type or sort). The formal written equivalent is اینطور (intor) or بدین شکل (bedin shakl), but in spoken Persian, injuri is by far the more natural choice. You hear it across all generations and regions, and it functions as an adverb modifying a verb to show how an action is being performed. It can also carry an emotional intensifier shade: اینجوری نکن does not merely mean “don’t do it this way,” it often implies frustration or pleading, as if to say “don’t be like this.”

How to use it

• اینجوری نکن (injuri nakon) “Don’t do it like this / Don’t act this way.”
• اینجوری بگیرش (injuri begiresh) “Hold it like this.”
• چرا اینجوری نگاه می‌کنی؟ (cherâ injuri negâh mikoni?) “Why are you looking at me like that?”
• اینجوری بهتره (injuri behtare) “It’s better this way.”

Cultural note

اینجوری نکن is one of those phrases Iranian mothers deploy constantly with children, and it echoes through adult speech as a mild rebuke between friends. The word signals informality instantly: switching from اینطور to اینجوری is a reliable register-drop that marks someone as comfortable and unguarded in conversation. In Persian films and TV series you can track how relaxed a scene is by counting the injuris.

References

• Dehkhoda
• Vajehyab